A SWOT analysis will help to identify and analyze the Strengths, Weaknesses of a business/department and the Opportunities and Threats in the external environment that could impact the business/department. The factors identified in the analysis are those on which to capitalize, invest, improve, or minimize. Ideally, a SWOT analysis should be done at the beginning of a project or startup of the business/team and then reviewed every 3-6 months.
Strengths and weaknesses affect performance and outputs.
A SWOT analysis will provide the basis for creating or updating your strategic plan. It will identify key business issues and factors. The information provided will assist you in creating goals and strategies that takes advantage of the business’s strengths while improving or limiting its weaknesses. It will help the owner or admin to invest in external opportunities, and it will help to minimize the impact of external threats to future growth.
Goal CTA to make use of Opportunities through our Strengths:
Goal CTA to prevent Threats using our Strengths
Goal CTA to make use of Opportunities to minimize Weaknesses.
Goal CTA to minimize potential harm from threats that capitalize on our Weaknesses.